He worked for TCU and SMU in media relations but was most famous as the man who, like Field Scovell before him, convinced schools to come to Dallas on New Year's Day to play in the Cotton Bowl, the greatest sales job in local history.
A Blog devoted to all things SWC, the greatest college athletic conference. Updated weekly with the SWC Game of the Week during football season. Other relevant SWC News will appear from time to time as well.
Sunday, September 07, 2008
Cotton Eyed Jim
Good article in the Dallas Morning News on Jim "Hoss" Brock and the Cotton Bowl of the SWC.